And to think the Scots thought of it first...

While running up The Royal Mile in the last few weeks, I have noticed this sign outside of one of the touristy kilt gift shops...

It is a wonder that Deseret Book didn't think of it first. Such a reasonable price to clear the conscience of one who can't be bothered to fulfill their Mormon geneaology duty. If this marketing ploy leaks out though, I think that the post-General Conference adverts are going to be all over this as early as Spring session.